About Jenny Cato
Founder & CEO
As a stylist, speaker, and transformational coach, I believe in the power of letting go to create space for new possibilities. My journey began with Savage & Rose, a mobile boutique in a converted school bus, and evolved into The Cato Collective – a comprehensive approach to transforming women's lives through style and space.
My expertise spans personal styling, space transformation, and holistic wellness. As a certified personal trainer, Theta healing practitioner, and Reiki Level One certified healer, I bring a unique blend of physical, energetic, and lifestyle transformation to my work. My recent ordination as a minister further allows me to support women through life's sacred transitions.
“My path has been beautifully unconventional. My career started with a nonprofit focused on teen girls' self-image, running transformative retreats that opened my eyes to the power of confidence. This led me to open a clothing store, where I witnessed how personal style could spark inner change. As I explored interior design and home staging, I discovered the profound connection between our spaces and our wellbeing. After my own healing journey post-divorce, I immersed myself in health and wellness, understanding how our physical, mental, and emotional states intertwine. Now, at The Cato Collective, I've woven these experiences into a holistic approach - helping women transform their lives by releasing stuck energy in their homes, wardrobes, and mindsets. Every 'detour' in my career equipped me to support women in this deeper, more integrated way.”